Once upon a time, if you wanted to advertise your business or promote your brand there were three ways of doing it:

1) radio  2) print  3) television

Although effective, if done properly, not everyone could afford this type of advertising at a high level. Today, we still have radio, print and television but you would also add internet to the mix. The internet changed the world in how we connect with each other and brands through engagement and interaction. Radio translated into Podcast on the internet. Print became banner ads and tile ads on websites and television expanded to online services such as YouTube and Vimeo. As of today, online marketing and advertising is less expensive than traditional media and in some cases, more effective. The question is how could you get the most of online marketing? How can traditional marketing SUPPORT online marketing?  

Most companies will try various different channels to promote their brand. Problem is, this could get costly. It’s  trial and error and as you can see below, a tangled mess. This may result in having multiple departments or managers managing different sectors of advertising. One for display ads, one for digital video ads… and so on.

 

 

The Solution

Brandana stream lines all of your promotion efforts by strategically placing ads on the channels that will work best for your brand and business. Brandana also teaches you how to track your results and ROI. With careful analysis, we could identify your key performance indicators and pin point channels that are not working. Brandana also knows the web very well. There are plenty of tools out there that can help you promote your brand at a very cost effective way… sometimes FREE! As a part of our solutions, we bring all possible options to the table. In the end, we just want to make sure you are happy with your campaign and brand.

The Four Pillars

Communicating any brand to a target audience requires a customized strategy. Although each business has it’s own unique audience or target market, the principles are still the same. We identify these principles with these Four Pillars:  

 

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Branding Make-Overs

 

Our motto is “Be loud, be proud“! At Brandana, we believe every company should scream from the mountain tops about how amazing your brand is. Let the world listen and spread the news. In a literal sense, this won’t work but we know what does work.

Many of our clients already have in-house creatives for every day needs, so Brandana also offers design services for overflow and support. Brandana specializes in urgent and short notice project work, like web and graphic design, PR campaigns among other things.  We’ll save you time and money!

 

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Skills

 
 Branding Strategy
 
 Content Strategy
 
 Web Design
 
 Print & Package Design
 
 Social Media Community Management
 

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Clients

 

What Our Clients Are Saying